Secret Student Experience
Common Barriers Identified Through the Secret Student Experience
The student journey shouldn’t be a mystery. With the Secret Student Experience, institutions can see their enrollment process through the eyes of prospective students, uncover hidden challenges, and implement data-driven solutions that drive real results.
If your institution is ready to transform the student experience, increase enrollment, and improve engagement, Swim Digital Group is here to help.
How It Works
Building The Student Persona
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Swim Digital Group analyzes institutional and external data to create student personas that reflect the school’s target population. These guide the selection of secret students to match real demographics, including age, background, education, and goals.
Act as a Prospective Student
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The secret students—professionals with deep knowledge of enrollment processes—then interact with the institution just as a prospective student would, moving through the process with no prior institutional knowledge.
Aggregating & Analyzing Findings
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Once the process is completed, all observations, interactions, and challenges are meticulously documented in a detailed report. The Swim team then compiles these insights into a comprehensive findings and recommendations
Turning Insights Into Action
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The power of the Secret Student Experience lies in its ability to turn observations into meaningful change. Institutions that have implemented the recommendations from this process have seen tangible improvements in student engagement and enrollment metrics.
