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Louisiana State University - Eunice

Persona breakdown graphic

In 2022, 56% of New Freshmen were Pell Eligible

35.3% of the population for whom poverty status is determined in Eunice, LA (3.25k out of 9.21k people) live below the poverty line.

The unemployment rate in Eunice, LA was 5.5% in June 2024

Challenge

Louisiana State University-Eunice was facing significant issues with its application and enrollment processes. Prospective students, particularly those from nontraditional backgrounds, found the experience confusing and overwhelming. The process lacked clear guidance and support, especially for students unfamiliar with college systems, leading to anxiety and uncertainty about how to proceed.

Approach:

In order to better understand the challenges LSUE was facing with the student experience, Swim conducted the following research activities:

Swim conducted extensive data research and market analysis to understand LSUE's competitive positioning.
Discovery sessions were held with key stakeholders to gain insights into the institution's processes and challenges.
Deep dives were performed into communications, student services, and enrollment procedures to pinpoint areas for improvement.
The "Secret Student" approach was used to assess the application and enrollment processes from the student perspective.
Comprehensive recommendations were made based on findings from all these analyses.

Solution:

To support LSUE’s growth and engagement, we played a key role in their 2022 convocation, helping to set the tone for the academic year. Additionally, Swim created targeted advertisements to boost student recruitment and developed strategic, automated communications to streamline the onboarding process for new students. These efforts were aimed at enhancing both student engagement and the overall enrollment experience.

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