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Lone Star College

Strengthening System Alignment & Operational Capacity to Improve Student Access and Enrollment

Context

Lone Star College (LSC), one of the largest and fastest-growing community college systems in the nation, serves a predominantly first-generation and underrepresented student population across multiple campuses in the greater Houston region. The college’s mission is centered on expanding access and opportunity, but as enrollment pressures intensified following the pandemic, system leaders recognized a growing need for structural alignment and operational clarity.

At the Houston North branch and its associated campuses, departments were working hard, but often in silos. Processes varied from campus to campus, and communication gaps across functions made it difficult to deliver a consistent, student-centered experience. To address these challenges, Swim Digital Group was engaged to deliver a comprehensive diagnostic and alignment strategy that strengthened the college’s operational infrastructure, improved cross-department collaboration, and embedded sustainable practices to support student success at scale.

The Challenge

Lone Star College-Houston North’s faculty and staff were deeply committed to students but often limited by fragmented systems and processes leading to the following challenges:

1. Campus teams operated independently, leading to duplication and inconsistent student support

2. Ownership across recruitment, advising, and student services was unclear, resulting in missed handoffs and accountability gaps

3. Students received inconsistent information about admissions, financial aid, and next steps.

4. Misalignment between campus and district operations slowed decisions and created inefficiencies.

The college needed a coordinated structure that aligned people, processes, and systems so that every function worked together toward a unified enrollment and student success strategy.

Swim’s Approach

Swim implemented a collaborative, research-based process designed to engage leadership, faculty, and staff in identifying root causes and opportunities for systemwide improvement.

Process Alignment and Role Clarity

Swim conducted a comprehensive operational review to map processes across recruitment, advising, and student services. Working with cross-functional teams, Swim clarified ownership for each phase of the student journey and designed streamlined workflows that improved transparency and accountability.

Strategic Marketing and Enrollment Framework

Marketing and enrollment teams were unified under a shared strategy focused on conversion, communication, and measurable outcomes. The framework established consistent messaging, clear recruitment goals, and standardized follow-up practices that connected prospective students to programs more efficiently.

System-Level Coordination

Swim facilitated alignment between campus and district operations, strengthening collaboration in financial aid, student communications, and resource planning. This coordination improved timing and consistency across student touchpoints and reduced duplication of effort.

Data-Driven Decision-Making

Swim introduced structures for integrating data into everyday decision-making. This included frameworks for tracking enrollment metrics, course scheduling, and retention trends, as well as preparing the college for implementation of Element 451, a CRM system designed to automate communication and enhance the student experience.

Through these efforts, Lone Star began to operate as one college with a shared purpose, creating a more connected and effective ecosystem for students and employees.

Results

Swim’s partnership provided Lone Star College with the foundation, structure, and rhythm needed to operate cohesively and strategically.

Established transparent accountability structures that clarified ownership and responsibilities across divisions.
Created frameworks to manage the rollout of Element 451, enabling automated, consistent communication with students
Increased leadership visibility into process ownership and performance metrics, fostering data-informed decision-making.
Improved interdepartmental coordination, strengthening communication and collaboration.
Positioned marketing as a strategic partner directly tied to enrollment and student success outcomes

Lone Star College emerged from this engagement as a more aligned, connected institution, one capable of responding quickly to change and scaling best practices across its campuses.

The Impact

The transformation at Lone Star College redefined how people, systems, and strategy intersect to drive institutional effectiveness.

  • Leadership now operates with greater transparency and shared accountability.

  • Faculty and staff have clear pathways to escalate challenges, share ideas, and collaborate around student outcomes.

  • Processes are streamlined, communications are consistent, and decision-making is informed by real-time data.

  • The college is better equipped to meet enrollment and retention goals while advancing access and equity for every learner.

Through this partnership, the college gained what it needed: a unified structure that aligned people, processes, and systems around one goal of expanding access and creating a seamless path to student success.

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