Swim Digital Group helps Colleges and Universities grow their enrollment and retention strategies through a variety of exercises that put the student at the center of the research.


We understand that each project is unique. At Swim, all of our projects are rooted in research and data surrounding the operations of your institution. Our team of consultants will walk the path of an incoming student to have a full perspective of their journey, while engaging relevant internal stakeholders every step of the way. Our approach allows us to streamline enrollment processes while integrating new advising and admissions models for success.


With several years of experience combining marketing and higher education, our team helps colleges and universities achieve recruitment and enrollment goals through a variety of advanced digital marketing strategies. Swim’s strong foundation in social media marketing, web design, app development, and campaign strategy allow us to take institutional efforts to the next level.


At Swim, we have witnessed the positive impact that strong, well-developed process and communication strategies have on colleges and universities, as well as their students. In-depth meetings with department staff allows us to better understand the gaps that exist within your onboarding and enrollment processes. Based on our research and findings, we’ll recommend relevant solutions and build a customized action plan for execution when approved.


To ensure every event is as seamless online as it is in person, we have dedicated countless hours to researching the most effective technologies and processes in a virtual environment. Colleges can rest assured that their events will be a cherished memory, no matter the setting.

Frequently Asked Questions

Do I have to apply for aid yearly?

Yes. If your financial circumstances changes, you may receive more or less aid. For example, your eligibility for financial aid could change significantly, especially if you have a different number of family members in college. Renewal of your financial aid package also depends on your satisfactory academic progress (SAP) towards a degree.

I probably don’t qualify for aid. Should I apply for aid anyway?

Yes. Many families mistakenly think they don’t qualify for aid and prevent themselves from receiving financial aid by failing to apply for it. There are a few sources of aid such as unsubsidized Stafford and PLUS loans that are available regardless of need, but you have to fill out a FAFSA to qualify. The FAFSA application is free, we recommend that everyone fill it out

Will financial aid cover all of my costs?

Maybe. In some circumstances, financial aid will cover the student’s full tuition and fees for the school year. However, it could only cover a portion. Once your FAFSA is processed and your award has been packaged, you will receive a letter outlining your full award.