There is more competition in the higher education industry than ever before. Not only do institutions need to excel in student engagement and learning strategies to compete for enrollment, but they also need to ensure that students are prepared for gainful employment after graduation. And amidst the changing industry, colleges and universities are also tackling new technologies, such as customer relationship management systems, as a way to reach more students. These technology changes can often be the source of conflict between the critical areas of student and academic affairs.
By creating and developing an environment of innovative collaboration, Swim helps colleges and universities get back on the road to success and keep the emphasis on student success. Our work tackles topics such as process efficiency, strategic communications, digital marketing strategy, organizational efficiency and growth in enrollment, all with the goal of making higher education a reality for more students with our solutions.
Finding, engaging and enrolling new students is not the same as it was five years ago. Your prospective students have more options and expect an experience that is personal, timely and relevant to them – not the institution. Swim helps to marry your existing resources to the demands of your prospective students.
Colleges and universities are dealing with just as much uncertainty as students about how to deliver services that are engaging and collaborative. The pressure can be daunting – but what Swim does is ensure that the experiences that your students are used to, come to life virtually. From ceremonies to open houses and info sessions, we have the technology, communication strategy and logistics support under control.
“Swim Digital Group helps colleges and universities get back on the path to enrollment by focusing on defined student experiences and success pathways for their enrollees.”