Developing process maps and strategic Communications Plans, as they begin implementation of a new Enterprise Resource Planning System.
Redesigning their website, to a more user friendly look and feel. It was built, and designed, with converting prospective students in mind.
With their infrastructure in place to begin implementation of the transformative work, Swim partnered with RCC to begin:
• List harvesting for prospective students who have never applied to RCC before
• Developing communication and intervention strategies for students along the entire lifecycle of the enrollment funnel
• Digital marketing strategies that are catered to students and prospects based on their current status within the enrollment funnel
• Text message and phone call campaigns for students