The Association to Advance Collegiate Schools of Business (AACSB) is the international accrediting body for business schools across the world. They recently developed a new logo, but needed an execution strategy to launch their new brand worldwide. AACSB engaged Swim to assist in the activation of their new brand identity, the development of their website, and their content delivery strategy.


Swim was asked to evolve their new logo identity into a living, breathing element of AACSB brand identity. This required a streamlined membership experience via communications; both online and at worldwide events (face-to-face and virtually).
To fulfill AACSB’s goal, Swim prioritized in the following areas:
Website UI/UX Design
Website Ontology
Trade Show Materials
Membership Collateral
Digital Media Strategy
Membership Recruitment


Swim evolved the new, clean identity across all AACSB platforms and marketing collaterals using the plaid elements coupled with a refreshed voice and tone across all communication materials. Membership is critical to the success of AACSB, thus shifting the focus and communications to members brings energy, engagement, and support to an audience that is important to AACSB.