The Association to Advance Collegiate Schools of Business (AACSB) is the international accrediting body for business schools across the world. They recently developed a new logo, but needed an execution strategy to launch their new brand worldwide. AACSB engaged Swim to assist in the activation of their new brand identity, the development of their website, and their content delivery strategy.


Swim was asked to evolve their new logo identity into a living, breathing element of AACSB brand identity. This required a streamlined membership experience via communications; both online and at worldwide events (face-to-face and virtually).
To fulfill AACSB’s goal, Swim prioritized in the following areas:
Website UI/UX Design
Website Ontology
Trade Show Materials
Membership Collateral
Digital Media Strategy
Membership Recruitment


Swim evolved the new, clean identity across all AACSB platforms and marketing collaterals using the plaid elements coupled with a refreshed voice and tone across all communication materials. Membership is critical to the success of AACSB, thus shifting the focus and communications to members brings energy, engagement, and support to an audience that is important to AACSB.

Frequently Asked Questions

Do I have to apply for aid yearly?

Yes. If your financial circumstances changes, you may receive more or less aid. For example, your eligibility for financial aid could change significantly, especially if you have a different number of family members in college. Renewal of your financial aid package also depends on your satisfactory academic progress (SAP) towards a degree.

I probably don’t qualify for aid. Should I apply for aid anyway?

Yes. Many families mistakenly think they don’t qualify for aid and prevent themselves from receiving financial aid by failing to apply for it. There are a few sources of aid such as unsubsidized Stafford and PLUS loans that are available regardless of need, but you have to fill out a FAFSA to qualify. The FAFSA application is free, we recommend that everyone fill it out

Will financial aid cover all of my costs?

Maybe. In some circumstances, financial aid will cover the student’s full tuition and fees for the school year. However, it could only cover a portion. Once your FAFSA is processed and your award has been packaged, you will receive a letter outlining your full award.