Born of a passion for helping students, we started Swim Digital Group in 2009 to help colleges and universities effectively handle those students. Through a combination of experience, personal communications, and tactical research, we have been able to grow over the past decade. But we haven’t lost sight of what got us to where we stand today and what will lead us into tomorrow.


With a laser focus on achieving results, we approach our work by recognizing each and every institution individually. We develop a comprehensive understanding of the experiences and processes to be developed and make recommendations that are scalable and sustainable for the specific institution.


We say what we mean, and we do what we say. We know that colleges and universities contact us when things are difficult and unclear – the last thing you need is a firm providing fluff and lofty recommendations. We provide clear actionable recommendations that we are not afraid to roll up our sleeves to help implement.


Deep Dives host, Trimeka Benjamin, has spent the last decade working hand-in-hand with higher education leaders to move their institutions forward. Now she’s bringing you honest and transparent conversations that most have only shared with her. Deep Dives with Trimeka Benjamin is designed to help higher education executives navigate the murky and often shifting waters of higher education. How? Real and honest conversations with industry leaders.

Frequently Asked Questions

Do I have to apply for aid yearly?

Yes. If your financial circumstances changes, you may receive more or less aid. For example, your eligibility for financial aid could change significantly, especially if you have a different number of family members in college. Renewal of your financial aid package also depends on your satisfactory academic progress (SAP) towards a degree.

I probably don’t qualify for aid. Should I apply for aid anyway?

Yes. Many families mistakenly think they don’t qualify for aid and prevent themselves from receiving financial aid by failing to apply for it. There are a few sources of aid such as unsubsidized Stafford and PLUS loans that are available regardless of need, but you have to fill out a FAFSA to qualify. The FAFSA application is free, we recommend that everyone fill it out

Will financial aid cover all of my costs?

Maybe. In some circumstances, financial aid will cover the student’s full tuition and fees for the school year. However, it could only cover a portion. Once your FAFSA is processed and your award has been packaged, you will receive a letter outlining your full award.