Swim Digital Group helps colleges and universities get back on the path to enrollment by focusing on defined student experience and success pathways for their enrollees. 

By building and growing an ecosystem of innovative collaboration and transparencies, Swim addresses strategic issues such as process efficiency, strategic communications, digital marketing strategies, organizational effectiveness, and enrollment growth. 

We immerse ourselves in your culture to bring solutions above water.

Enrollment & Student Services

Rising costs, challenging funding streams, and increased competition for students require colleges and universities to be more intentional in planning for future enrollment goals — recruiting and enrolling students is a critical part!

Marketing & Strategy

We use an “outside-in” approach to help our institutions achieve enrollment and retention growth. Taking the needs and consumption habits of prospective students, we implement marketing and brand strategies that deliver scalable and sustainable growth.

Professional Services

We uncover the challenges. We create the strategies to move forward. No one knows how to support your team better than us, so let’s take on this journey together!


Expert-Level Experience

Our team of education consultants have earned “expert-level” titles from years of experience in higher ed administration, enrollment management, financial aid data analysis, and strategic planning in partnership with leading institutions. This collective experience helped Swim develop a collection of high-impact practices, process-models, and strategic partnerships that help our clients navigate challenges in areas such as:
  • Integrating multi-campus models
  • Streamlining enrollment processes
  • Growing enrollment and market share
  • Integrating new advising models
  • Developing and implementing communications plans
  • Strategic planning
  • Exploring, launching and communicating new academic offerings within institutions
  • Understanding, developing and implementing new admissions models
  • Structuring student services departments to meet the growing demands of high-need/high-touch students


We draw on our higher education and marketing experience to help colleges and universities reach their recruitment and enrollment goals, increase their prospect pool, develop lead generation strategies, position their institution’s brand, and more! We leverage our industry expertise across multiple sectors to stay ahead in trends that evoke action from desired audiences. From campaign strategy and app development, to pay-per-click ads, email, and social media marketing, we deliver strategic marketing solutions that grow your student population. Our approach is data-driven, monitored, and measured with the rubric of success defined uniquely for each client.


At Swim, we understand the unique challenges and opportunities confronting Higher Education. We also know that solutions to these challenges vary by institution and the communities it serves. We employ the highest-quality professionals to collaboratively provide solutions to challenges our institutions face, such as:
  • Organizational restructure and departmental assessment
  • Temporary and permanent staffing services for marketing, recruiting, admissions, financial aid, and advising teams
  • Enrollment management consulting
  • Onboarding and training for student services team members
  • Technology integration
  • Communications plan implementation

Frequently Asked Questions

Do I have to apply for aid yearly?

Yes. If your financial circumstances changes, you may receive more or less aid. For example, your eligibility for financial aid could change significantly, especially if you have a different number of family members in college. Renewal of your financial aid package also depends on your satisfactory academic progress (SAP) towards a degree.

I probably don’t qualify for aid. Should I apply for aid anyway?

Yes. Many families mistakenly think they don’t qualify for aid and prevent themselves from receiving financial aid by failing to apply for it. There are a few sources of aid such as unsubsidized Stafford and PLUS loans that are available regardless of need, but you have to fill out a FAFSA to qualify. The FAFSA application is free, we recommend that everyone fill it out

Will financial aid cover all of my costs?

Maybe. In some circumstances, financial aid will cover the student’s full tuition and fees for the school year. However, it could only cover a portion. Once your FAFSA is processed and your award has been packaged, you will receive a letter outlining your full award.