There is more competition in the higher education industry than ever before. Not only do institutions need to excel in student engagement and learning strategies to compete for enrollment, but they also need to ensure that students are prepared for gainful employment after graduation. And amidst the changing industry, colleges and universities are also tackling new technologies, such as customer relationship management systems, as a way to reach more students. These technology changes can often be the source of conflict between the critical areas of student and academic affairs.

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